Osuza's flagship video campaign, 'Carry Your Craft', follows three artists through New York City as they confront themes of courage, resilience and the unique challenges they each face as creatives on the move.
This documentary-style brand campaign accompanied the launch of Osuza's first-ever modular backpack. The film served as a tonal anchor for the brand's identity while exploring engaging, real-world use cases of their flagship product.
Role: Producer, Director, Editor
Director/Editor : Hayden Hoyl
Producer: Nico Scandiffio
Director of Photography: Casey Stolberg
1st Assistant Camera: Helen Cassell
2nd Assistant Camera: Emma Penrose
Gaffer: Lorenzo Pace
Color: Matt Osborne at The Mill LA
Agency and Production: Beyond Studios
Featuring Caroline Absher, Antonio Valverde and Andrew Zinicola